Catergory Management

Category management

As the final step, RedStar also gives advice about the category “tomatoes”, with the central focus on the formula and the shopper. 

In our direct contacts with major European retailers, we aim to develop a clear category vision, together with the customer. On the basis of a number of growth drivers, we produce a concrete plan of activities for achieving growth in each formula.

In this way, we can give customer-specific advice aimed at optimising the category in terms of sales and profits. The combination of our customer’s formula knowledge and our knowledge of tomatoes results in a strong mix that makes it possible to achieve growth.

Essential factors in this are trust and understanding of each other.